8+ years experience
Mobile Apps
Throughout my career, I designed and managed many mobile projects in various capacities. For instance, at Quartz, I played a key role in rebranding and localizing its social news app, integrating the community features to its original news offering. After launching the app, my focus shifted on proposing design solutions to enhance membership conversions and developing cohesive design systems. Similarly, at Dow Jones, I contributed to the launch of new features and refined design patterns for existing WSJ mobile apps. Additionally, I have worked on numerous startup projects, where I specialize in translating abstract business concepts into tangible and executable designs.

Quartz
Social News App (iOS, Android)
- Conversion improvement: Implementing various UI patterns in two-week cycles to analyze their impacts.
- Retention enhancements: Introducing a mechanism for users to provide feedback and operations for users to receive reactions to their contributions.
- Design systems: Developing design systems that needed to evolve through the merger and rebranding process.

Dow Jones
WSJ What's News (iOS, Android)
- Material design adaptation: Aligning with Google's Material Design guidelines, collaborating with the company's partner team from Google.
- Video player: Led the exploration of video player design options as WSJ expanded its video offerings.
- Market center: Collaborated with editors from the financial department to explore revised design options aimed at enhancing the market charts and ticker management experience within the app.

floxx
iOS
- Gig worker app research: Including Angie's List, Uber, and Turo
- MVP wireframes: Collaborated with marketing, engineering, and legal teams to define the executable design for the initial launch.

SHOPEST
iOS, Android
- MVP wireframing to define product scope
- Developing design system