Bookmarking the internet: How Pocket & Pinterest started and will survive

Just as Google search has made it easy for users to find the right content on the internet, Pocket and Pinterest are letting users organize this content based on their interests. Both of these companies’ missions are to boost the potential of the internet. While their products were enticing, almost romantic, as they came from […]

Inclusive Design: those ignored that we must design for

I recently attended a meetup event, “Special NYC Blend Event: Inclusive Design”, held at the Google Office in New York. There I heard a talk by Heather Cassano, Head of Product Design at Google about the premise of Inclusive Design and her approach to it. “Inclusive Design is a methodology… that enables and draws on […]

Data Visualization Infographics v.s. Products

I was fortunate to participate in a panel discussion concerning data science hosted by Toptal. As a designer, my contribution was to share examples on how data presentations can mislead one when presented as real facts, and how data visualization products require high sets of personalization. When data is used for presentations, designers and/or data […]

Google News Design: Apple News Rival Shows Distinguished Direction with Similar Overall Impression

Google announced the revamp of its News App at its I/O developer conference in May, 2018. Although the Google News product suffered with backslash on its redesign project in 2017, the overall referral traffic to publishers has grown 50% since January of 2017 and it is an essential platform for both users and publishers. Since […]

Design of Robinhood, bringing stock trading to youth

Robinhood debuted as a sleek and intuitive mobile trading app without any commission fees and introduced trading habits to millennials in 2014. The company is now valued at about $5.6 billion in a new funding round. In 3 years, Robinhood has executed $75 billion in transactions and amassed more than 2 million users. The app […]

Lemonade: Complex insurance quotes in less than 90 seconds

I recently worked on a redesign proposal for an insurance company’s website and I learned about the young ambitious company, Lemonade. Lemonada, founded in 2015 and the service launched in the fall of 2016, raised $120 million from SoftBank in late 2017. The company keeps its service “free-from-legacy systems” and makes its interfaces mobile-first, in […]

Travelers’ Mindsets and the Buying Experience of the Virgin America site.

Since Alaska Airlines first announced its acquisition of Virgin America in 2016, I have wanted to revisit Virgin America’s revolutionary website before it disappears. The design collaboration between the design firm, Work & Co., and the Virgin America team achieved numbers of awards and praises by numerous media. According to Work & Co., the redesign […]

Spotify UX Observations​

1. Spotify creates a playlist both from your history and a from specific song Spotify is about discovering new songs based on its recommendation engine that is articulated by user search and compilation and its own recommendation engine. * More than 40 million listeners have used Discover Weekly by May 2016, since its launch on July […]

Airbnb UX Design Observations

1. How the Airbnb site evolved with its expanded business scope Airbnb is expanding its business from a straightforward home-sharing service to an extensive travel experience provider. As a result the site has to bridge more varied content. Airbnb has adopted well while maintaining its straightforward call to action on its home page. Aiirbnb has […]