Highlight the Most Important Messages– Grouped Notifications

A lot of Android users might have been making fun of iOS notifications until iOS12 was released, when the grouping function was introduced for notifications in WWDC 2018. With the release of iOS12, users also could easily customize the granular experience for how they would receive notifications.  Notifications’ immense access to users’ attention has been […]

Intuitively scheduling international meetings — a 4-hour UX challenge

I was asked to challenge a design exercise, and I had four hours to complete it. I loved it. I love structuring design processes within time constraints, in which choosing the most efficient steps and articulating effective communication methods are part of the challenge. Here is my design exercise prompt: Valentina leads business and sales […]

Get Users Onboard with Your Push Notifications

Push notifications are an essential tool for bringing users back into apps. According to Invesp, sending push notifications can boost app engagement by up to 88%, whereas 65% of users return to an app within 30 days when push notifications are enabled. Push notifications can contribute to app retention rates up to 10 times more than apps without […]