IKEA without Impulsive Buy or IKEA Effects: New NYC Planning Studio

In April 2019, IKEA opened Planning Studio, the compact store oriented around consultation for the urban life-style, in Manhattan. This 17,350 sq.ft. store is only one-fortieth of the size of their biggest stores, and it covers only 1,000 of the 9,000 items in inventory. The initiative in Manhattan is the third one in the world, […]