Nike gives us its NYC House of Innovation 000: After a decade of brands conceptualizing digital shops

Last week Nike opened its Innovation store in New York City about a month after its first ever Shanghai store was opened. The store is full of attempts, some to respond uniquely to the function of brick-and-mortar retail space in today’s landscape by dissolving online convenience and offline experience. A lot of attempts at experience […]

The Dreamery by Casper; Sleeping Pods of the Urban Hideaway

Casper is becoming known for pop-up shops, each of which is filled with playful and colorful treehouse structures where shoppers can try out mattresses. Just like Ikea where dads falling asleep on mattress away from their active shopper families, Casper has also provided a drowsing oasis to urban shoppers. The Dreamery by Casper, where shoppers […]

In & Of Itself, Effective Uses of Foreshadowing and Unpredictable Interaction

I recently went to the show “In & Of Itself” performed and written by award-winning magician and performing artist Derek Delgaudio, and directed by Frank Oz. The show was highly acclaimed by numbers of reviewers including Time Out, which rated it four stars. The show was a hybrid of an illusion and a performing art, […]