Nike gives us its NYC House of Innovation 000: After a decade of brands conceptualizing digital shops

Last week Nike opened its Innovation store in New York City about a month after its first ever Shanghai store was opened. The store is full of attempts, some to respond uniquely to the function of brick-and-mortar retail space in today’s landscape by dissolving online convenience and offline experience. A lot of attempts at experience […]

The Dreamery by Casper; Sleeping Pods of the Urban Hideaway

Casper is becoming known for pop-up shops, each of which is filled with playful and colorful treehouse structures where shoppers can try out mattresses. Just like Ikea where dads falling asleep on mattress away from their active shopper families, Casper has also provided a drowsing oasis to urban shoppers. The Dreamery by Casper, where shoppers […]

Amazon Books NYC: Does it predict the future of retail?

Amazon has opened several bookstores nationwide and 2 locations in New York City. There were a lot of questions and speculations for the online mammoth Amazon’s first brick-and-mortar bookstores, especially since they opened prior to the opening of a much more revolutionary cashier-less Amazon Go. I visited 2 locations in New York City, and I […]