White on black or black on white? The pros and cons of Dark Mode

There has been a lot of talk and leaks about Dark Mode for the upcoming WWDC 2019 (Exclusive: Screenshots reveal iOS 13 Dark Mode, new Reminders app, more | 9to5Mac). In the new iOS 13, you can turn on enable Dark Mode in the Settings app or from the option in the control center. According […]

We Need App Reviews, but We Need to Ask at the Right Time

Effective Measures for ASO When it comes to downloading a new app, very few people ignore the reviews. According to Apptentive’s user survey, 90% of users take app ratings into account and 79% also pay attention to the reviews; 4 out of every 10 people consider reviews to be more important than recommendations from friends. Just as […]