Airbnb UX Design Observations

1. How the Airbnb site evolved with its expanded business scope

Airbnb is expanding its business from a straightforward home-sharing service to an extensive travel experience provider. As a result the site has to bridge more varied content. Airbnb has adopted well while maintaining its straightforward call to action on its home page.

Aiirbnb has focused on “Travel to Home” and “Making Friends.” It has been expressed in its simple but smart copy “Welcome Home” from the older version of the site to the more recent“Book unique homes and experience a city like a local.” Then with the only stand out CTA, being a location and date picker, the Airbnb home page has communicated what the core business proposition is in minimal way.

As Airbnb has evolved to provide extensive travel experiences, the hero image/video was removed. A single strong visual was powerful to market its service in the beginning, but as the name got more mature, it is more effective without it. This way, it draws more attention the to list of available experiences in a grid underneath. A Series of images that they provide speak their vision more effectively than a single hero image. Once the user engages with this list, the main copy collapses and the CTA is minimized- the list becomes the main focus. It is a subtle move but this change describes how Airbnb expanded its business scope, while it maintained its simple interface that many users are familiar with.

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UI Treatments to get users hooked in Instagram

How to hook users with Internal Triggers in Instagram

In 2014 Business Insider published an article with comments from Nir Eyal, a Stanford University lecturer and author of “Hooked: How to Build Habit-Forming Products” stating a couple of reasons why users are addicted to Instagram. Namely, a desire to capture precious moments, an immediate reward by making cool photography easy, and FOMO acting as strong internal triggers.

In 2017, TIME published an article “Why Instagram Is the Worst Social Media for Mental Health” stating how Instagram leads to anxiety, depression, bullying and FOMO. General negativity around social media aside, there is a lot to learn from the small tricks that Instagram uses to get users hooked on the app.

Like to get more likes

One of the most obvious reward examples in Instagram is “hearting”. After using Instagram for a while, users will realize they get more reactions from users whom you interact more with. The hypothesis is that users’ actions are affecting their recipient’s feed. The following are examples on how Instagram makes users heart more to get more hearts.

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