Lemonade: Complex insurance quotes in less than 90 seconds

I recently worked on a redesign proposal for an insurance company’s website and I learned about the young ambitious company, Lemonade. Lemonada, founded in 2015 and the service launched in the fall of 2016, raised $120 million from SoftBank in late 2017. The company keeps its service “free-from-legacy systems” and makes its interfaces mobile-first, in […]

Travelers’ Mindsets and the Buying Experience of the Virgin America site.

Since Alaska Airlines first announced its acquisition of Virgin America in 2016, I have wanted to revisit Virgin America’s revolutionary website before it disappears. The design collaboration between the design firm, Work & Co., and the Virgin America team achieved numbers of awards and praises by numerous media. According to Work & Co., the redesign […]

Twitter’s UX Efforts Lead to DAU Growth

After years of struggle with its negative impressions and lack of revenue streams, Twitter had its first profitable quarter after its IPO in 2013. Targeted ads were much more effective and daily active users (or DAU) continued to grow for the last five terms. Some interesting facts from the report can be found in the Reuters’ […]

Spotify UX Observations​

1. Spotify creates a playlist both from your history and a from specific song Spotify is about discovering new songs based on its recommendation engine that is articulated by user search and compilation and its own recommendation engine. * More than 40 million listeners have used Discover Weekly by May 2016, since its launch on July […]

Yahoo Finance App Redesign Observations

Yahoo Finance is known for the simple interface and the destination app for basic stock app. Its unique users, which exceeds 70 million unique users per month, set distance to its competitors such as MSN Money, CNN Money, and Google Finance. ”14 alternatives to Apple’s default apps that will supercharge your iPhone– To replace Stocks” […]

Airbnb UX Design Observations

1. How the Airbnb site evolved with its expanded business scope Airbnb is expanding its business from a straightforward home-sharing service to an extensive travel experience provider. As a result the site has to bridge more varied content. Airbnb has adopted well while maintaining its straightforward call to action on its home page. Aiirbnb has […]

UI Treatments to get users hooked in Instagram

How to hook users with Internal Triggers in Instagram In 2014 Business Insider published an article with comments from Nir Eyal, a Stanford University lecturer and author of “Hooked: How to Build Habit-Forming Products” stating a couple of reasons why users are addicted to Instagram. Namely, a desire to capture precious moments, an immediate reward by making cool […]