Get Users Onboard with Your Push Notifications

Push notifications are an essential tool for bringing users back into apps. According to Invesp, sending push notifications can boost app engagement by up to 88%, whereas 65% of users return to an app within 30 days when push notifications are enabled. Push notifications can contribute to app retention rates up to 10 times more than apps without […]

Extra-gamified: why are some apps so satisfying?

According to Statista, an average of 6,140 apps were released in Play Store everyday in the first quarter of 2018. Yet, 77% of users never returned to the app after 72 hours of installing it. What makes some apps stick so much better with users than others? Gamification and a psychology behind Tinder Gamification is, “the craft […]

We Need App Reviews, but We Need to Ask at the Right Time

Effective Measures for ASO When it comes to downloading a new app, very few people ignore the reviews. According to Apptentive’s user survey, 90% of users take app ratings into account and 79% also pay attention to the reviews; 4 out of every 10 people consider reviews to be more important than recommendations from friends. Just as […]

Slack goes from kooky chat room to imperative corporate pipeline

Since email became the major communication channel in the 1990s, the centralized inbox where users can access all of their conversation history literally also became the work communication hub. Decades later, emails are much more populous and filled with spam and marketing newsletters; the centralized inbox has become a symbol of unproductivity. Slack, the workplace […]

Bookmarking the internet: How Pocket & Pinterest started and will survive

Just as Google search has made it easy for users to find the right content on the internet, Pocket and Pinterest are letting users organize this content based on their interests. Both of these companies’ missions are to boost the potential of the internet. While their products were enticing, almost romantic, as they came from […]

Inclusive Design: those ignored that we must design for

I recently attended a meetup event, “Special NYC Blend Event: Inclusive Design”, held at the Google Office in New York. There I heard a talk by Heather Cassano, Head of Product Design at Google about the premise of Inclusive Design and her approach to it. “Inclusive Design is a methodology… that enables and draws on […]

Data Visualization Infographics v.s. Products

I was fortunate to participate in a panel discussion concerning data science hosted by Toptal. As a designer, my contribution was to share examples on how data presentations can mislead one when presented as real facts, and how data visualization products require high sets of personalization. When data is used for presentations, designers and/or data […]

Google News Design: Apple News Rival Shows Distinguished Direction with Similar Overall Impression

Google announced the revamp of its News App at its I/O developer conference in May, 2018. Although the Google News product suffered with backslash on its redesign project in 2017, the overall referral traffic to publishers has grown 50% since January of 2017 and it is an essential platform for both users and publishers. Since […]

Design of Robinhood, bringing stock trading to youth

Robinhood debuted as a sleek and intuitive mobile trading app without any commission fees and introduced trading habits to millennials in 2014. The company is now valued at about $5.6 billion in a new funding round. In 3 years, Robinhood has executed $75 billion in transactions and amassed more than 2 million users. The app […]