Weekly Design Inspirations #4 - Parallax Websites that Scroll Horizontally

1 — CANALS Art director Marcus Brown and developer Aristide Benoist built this beautiful editorial style site that celebrates the history of Amsterdam Canals from the 17th century.

Intuitively scheduling international meetings — a 4-hour UX challenge

I was asked to challenge a design exercise, and I had four hours to complete it. I loved it. I love structuring design processes within time constraints, in which choosing the most efficient steps and articulating effective communication methods are part of the challenge. Here is my design exercise prompt: Valentina leads business and sales […]

What could United have done better? — my catastrophic flight that got canceled after 13.5h of delay

Two weeks ago, I needed to be in San Francisco for a meeting I was invited to. My flight was supposed to arrive at 3pm the day before the meeting, which would have given me more than enough buffer time for any delays. In the end, the meeting didn’t happen, and I was not in […]

Subscription is everywhere: user flow analysis for 10 business types

Subscription business is everywhere. For a user, it’s simply cheaper to use or experience a product without the high cost of owning it. For a company, the cost to acquire users is lower, and subscribers bring recurring revenues. For any business model, it is crucial to keep high enough average customer life-time value (LTV) to […]

Emoji - the most voiced language digitally

In one phrase, emoji is used by three billion people making it the most spoken and fastest-growing language in the world. Now about half of communications are done through some technology and emojis are used to add an extra layer on top of what simple words can convey — emojis are modern facial expressions, hand gestures, or depicted objects […]

White on black or black on white? The pros and cons of Dark Mode

There has been a lot of talk and leaks about Dark Mode for the upcoming WWDC 2019 (Exclusive: Screenshots reveal iOS 13 Dark Mode, new Reminders app, more | 9to5Mac). In the new iOS 13, you can turn on enable Dark Mode in the Settings app or from the option in the control center. According […]

Discovery of the Uncanny Valley

In The Power of Familiarity in Design: Skeuomorphic Triggers and Personified Machines, I explored and concluded how introducing familiar attributes to a new concept can provide the following three benefits: Hint and trigger users: When a technology is new and alien to users, familiar attributes could hint its function and trigger these users to take an action. […]

The power of familiarity in Design: skeuomorphic triggers and personified machines

In 2007, right after Steve Jobs first revealed the iPhone in a presentation focusing on Apple’s intent to reinvent the phone, Jobs opened the conversation on the revolutionary user interface: The iPhone replaced the physical keyboards of every smartphone at the time with a full-screen interface maneuvered by a pointing device, the human finger. He […]

UX Case Study: Handling Offline for Impatient Users

I recently came across a blog post on inVision listing the most influential UI animations of all time (Inside Design by inVision). On the list, it starts out with a flashing cursor and a command-line interface from 1967, and includes AOL login screens from 1995, and the iMessage “is typing” chat bubbles. Many of the […]

Is the chatbot a hype of the past? What are the key takeaways?

Why did people get excited about chatbots? Facebook debuted its Messenger bot platform in April 2016, and Google announced its Google Assistant in May 2016. During this time, I was on the team that launched The Wall Street Journal bot, which partnered with Facebook, and I witnessed how people’s expectations got so inflated. Unlike regular […]