IKEA without Impulsive Buy or IKEA Effects: New NYC Planning Studio

In April 2019, IKEA opened Planning Studio, the compact store oriented around consultation for the urban life-style, in Manhattan. This 17,350 sq.ft. store is only one-fortieth of the size of their biggest stores, and it covers only 1,000 of the 9,000 items in inventory. The initiative in Manhattan is the third one in the world, […]

Nike gives us its NYC House of Innovation 000: After a decade of brands conceptualizing digital shops

Last week Nike opened its Innovation store in New York City about a month after its first ever Shanghai store was opened. The store is full of attempts, some to respond uniquely to the function of brick-and-mortar retail space in today’s landscape by dissolving online convenience and offline experience. A lot of attempts at experience […]

The Dreamery by Casper; Sleeping Pods of the Urban Hideaway

Casper is becoming known for pop-up shops, each of which is filled with playful and colorful treehouse structures where shoppers can try out mattresses. Just like Ikea where dads falling asleep on mattress away from their active shopper families, Casper has also provided a drowsing oasis to urban shoppers. The Dreamery by Casper, where shoppers […]

Nordstrom Men’s NYC: Why mens, and why brick and mortar store now?

In April 2018, Nordstrom opened a brand new men’s store in Midtown Manhattan. The store opened prior to a larger women’s store across Broadway, which plans to open in Fall of 2019. Nordstrom initially planned to house all in the same unopened building, but they felt more confident with dedicating additional space which resulted this […]

Amazon Books NYC: Does it predict the future of retail?

Amazon has opened several bookstores nationwide and 2 locations in New York City. There were a lot of questions and speculations for the online mammoth Amazon’s first brick-and-mortar bookstores, especially since they opened prior to the opening of a much more revolutionary cashier-less Amazon Go. I visited 2 locations in New York City, and I […]

In & Of Itself, Effective Uses of Foreshadowing and Unpredictable Interaction

I recently went to the show “In & Of Itself” performed and written by award-winning magician and performing artist Derek Delgaudio, and directed by Frank Oz. The show was highly acclaimed by numbers of reviewers including Time Out, which rated it four stars. The show was a hybrid of an illusion and a performing art, […]