Extra-gamified: why are some apps so satisfying?

According to Statista, an average of 6,140 apps were released in Play Store everyday in the first quarter of 2018. Yet, 77% of users never returned to the app after 72 hours of installing it. What makes some apps stick so much better with users than others? Gamification and a psychology behind Tinder Gamification is, “the craft […]

We Need App Reviews, but We Need to Ask at the Right Time

Effective Measures for ASO When it comes to downloading a new app, very few people ignore the reviews. According to Apptentive’s user survey, 90% of users take app ratings into account and 79% also pay attention to the reviews; 4 out of every 10 people consider reviews to be more important than recommendations from friends. Just as […]

Slack goes from kooky chat room to imperative corporate pipeline

Since email became the major communication channel in the 1990s, the centralized inbox where users can access all of their conversation history literally also became the work communication hub. Decades later, emails are much more populous and filled with spam and marketing newsletters; the centralized inbox has become a symbol of unproductivity. Slack, the workplace […]

Bookmarking the internet: How Pocket & Pinterest started and will survive

Just as Google search has made it easy for users to find the right content on the internet, Pocket and Pinterest are letting users organize this content based on their interests. Both of these companies’ missions are to boost the potential of the internet. While their products were enticing, almost romantic, as they came from […]

Nike gives us its NYC House of Innovation 000: After a decade of brands conceptualizing digital shops

Last week Nike opened its Innovation store in New York City about a month after its first ever Shanghai store was opened. The store is full of attempts, some to respond uniquely to the function of brick-and-mortar retail space in today’s landscape by dissolving online convenience and offline experience. A lot of attempts at experience […]

Inclusive Design: those ignored that we must design for

I recently attended a meetup event, “Special NYC Blend Event: Inclusive Design”, held at the Google Office in New York. There I heard a talk by Heather Cassano, Head of Product Design at Google about the premise of Inclusive Design and her approach to it. “Inclusive Design is a methodology… that enables and draws on […]

The Dreamery by Casper; Sleeping Pods of the Urban Hideaway

Casper is becoming known for pop-up shops, each of which is filled with playful and colorful treehouse structures where shoppers can try out mattresses. Just like Ikea where dads falling asleep on mattress away from their active shopper families, Casper has also provided a drowsing oasis to urban shoppers. The Dreamery by Casper, where shoppers […]

Data Visualization Infographics v.s. Products

I was fortunate to participate in a panel discussion concerning data science hosted by Toptal. As a designer, my contribution was to share examples on how data presentations can mislead one when presented as real facts, and how data visualization products require high sets of personalization. When data is used for presentations, designers and/or data […]